typecast
US /ˈtaɪp.kæst/
UK /ˈtaɪp.kæst/

1.
repeatedly cast (an actor or actress) in the same type of role.
:
•
She was typecast as the villain in many of her early films.
•
The actor tried to avoid being typecast by taking on diverse roles.
repeatedly cast (an actor or actress) in the same type of role.