trademark

US /ˈtreɪd.mɑːrk/
UK /ˈtreɪd.mɑːrk/
"trademark" picture
1.

a symbol, word, or words legally registered or established by use as representing a company or product.

:
The company registered its new logo as a trademark.
Coca-Cola is a well-known trademark worldwide.
1.

to register (a symbol, word, or words) as a trademark.

:
They plan to trademark their unique product name.
It's important to trademark your intellectual property.