traction
US /ˈtræk.ʃən/
UK /ˈtræk.ʃən/

1.
2.
the act of drawing or pulling something over a surface, especially a body part or limb
:
•
The doctor applied traction to the patient's leg.
•
Skeletal traction is used to stabilize fractures.
3.
the fact of an idea, product, etc., gaining popularity or acceptance
:
•
The new startup is gaining traction in the market.
•
The concept quickly gained traction among young people.