top line
US /ˈtɑːp laɪn/
UK /ˈtɑːp laɪn/

1.
the most important or main point of something
:
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The top line of the report highlights the company's financial growth.
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Let's focus on the top line issues first.
2.
a company's gross revenue or sales, before any expenses are deducted
:
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The company reported a significant increase in its top line this quarter.
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Growing the top line is crucial for business expansion.
1.
relating to or representing a company's gross revenue or sales
:
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The new marketing strategy aims for top-line growth.
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They are focused on top-line expansion rather than cost cutting.