social networking

US /ˈsoʊʃl ˈnetwɜːrkɪŋ/
UK /ˈsoʊʃl ˈnetwɜːrkɪŋ/
"social networking" picture
1.

the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself

:
Social networking has become an integral part of modern communication.
Many businesses use social networking platforms for marketing.