Meaning of the word snowballing in English

What does snowballing mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

snowballing

US /ˈsnoʊˌbɔːlɪŋ/
UK /ˈsnəʊbɔːlɪŋ/

Adjective

increasing rapidly in size, intensity, or importance

Example:
The problem started small but is now snowballing out of control.
The success of the project is snowballing, attracting more investors.