shelf life

US /ˈʃelf laɪf/
UK /ˈʃelf laɪf/
"shelf life" picture
1.

the length of time for which an item remains usable, fit for consumption, or saleable

:
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Most dairy products have a short shelf life.
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The company is trying to extend the shelf life of its fresh produce.
:
expiration datebest-before dateuse-by datestorage lifefreshness date
2.

the length of time that something remains popular, useful, or effective

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Many pop songs have a short shelf life.
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The new marketing campaign has a limited shelf life.
:
longevitydurationlifespanviabilityrelevance
:
shelfon the shelffloating shelfshelf spacelifelove lifelife sentence