sell someone/yourself/something short
US /sel ˈsʌm.wʌn/jʊərˈself/ˈsʌm.θɪŋ ʃɔrt/
UK /sel ˈsʌm.wʌn/jʊərˈself/ˈsʌm.θɪŋ ʃɔrt/

1.
to underestimate or undervalue someone or something
:
•
Don't sell yourself short; you have a lot of valuable skills.
•
It would be a mistake to sell them short in this competition.