Meaning of the word "sales promotion" in English

What does "sales promotion" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

sales promotion

US /ˈseɪlz prəˈmoʊʃən/
UK /ˈseɪlz prəˈməʊʃən/

Noun

activity designed to stimulate sales of a product or service

Example:
The company launched a new sales promotion to attract more customers.
Coupons and discounts are common forms of sales promotion.