rub in
US /rʌb ɪn/
UK /rʌb ɪn/
1.
to apply a substance to a surface or skin with a circular or back-and-forth motion
:
•
Rub in the lotion until it's fully absorbed.
•
She rubbed in the cream gently.
2.
to emphasize something unpleasant or embarrassing to someone, often repeatedly, to make them feel worse
:
•
Don't rub it in that I lost the game.
•
He kept rubbing in her mistake, making her feel even worse.