Meaning of the word ROI in English
What does ROI mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
ROI
US /ˌɑːr.oʊˈaɪ/
UK /ˌɑːr.oʊˈaɪ/
Abbreviation
1.
Return on Investment: a ratio between net profit and cost of investment resulting from an investment of some resources. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In economic terms, it is one way of considering profits in relation to capital invested.
Example:
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We need to calculate the ROI for this marketing campaign.
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The new software promises a high ROI within the first year.
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