Meaning of the word repositioning in English

What does repositioning mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

repositioning

UK /ˌriːpəˈzɪʃənɪŋ/

Noun

the process of changing the way that people think about a product, service, or company:

Example:
We are beginning to feel the benefits of the repositioning we have done.