qualitative
US /ˈkwɑː.lə.teɪ.t̬ɪv/
UK /ˈkwɑː.lə.teɪ.t̬ɪv/
1.
relating to, measuring, or measured by the quality of something rather than its quantity
:
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The study involved a qualitative analysis of patient interviews.
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We need to focus on the qualitative aspects of the product, not just the sales figures.