push technology
US /ˈpʊʃ tekˈnɑː.lə.dʒi/
UK /ˈpʊʃ tekˈnɑː.lə.dʒi/
1.
a system in which information is sent to a user's computer or mobile device without the user having to request it, for example, news updates or advertisements
:
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Many news apps use push technology to deliver breaking headlines directly to your phone.
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Advertisers are increasingly relying on push technology to reach consumers with personalized offers.