public relations
US /ˌpʌb.lɪk rɪˈleɪ.ʃənz/
UK /ˌpʌb.lɪk rɪˈleɪ.ʃənz/
1.
the professional maintenance of a favorable public image by a company or other organization or a famous person
:
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She works in public relations for a large tech company.
•
The company hired a firm to improve its public relations after the scandal.