Meaning of the word "price war" in English

What does "price war" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

price war

US /ˈpraɪs wɔːr/
UK /ˈpraɪs wɔːr/
"price war" picture

Noun

1.

a fierce competition in which retailers cut prices in an attempt to increase their share of the market

Example:
The supermarket initiated a price war on essential goods.
Consumers often benefit from a price war as prices drop.
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