Meaning of the word "price leader" in English

What does "price leader" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

price leader

US /ˈpraɪs ˌliː.dər/
UK /ˈpraɪs ˌliː.dər/
"price leader" picture

Noun

1.

a company that is the first to introduce a new price for a particular product or service, and whose prices are then followed by other companies

Example:
Walmart often acts as a price leader in the retail industry.
The company became a price leader by offering innovative products at competitive rates.
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