Meaning of the word "press kit" in English

What does "press kit" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

press kit

US /ˈpres kɪt/
UK /ˈpres kɪt/
"press kit" picture

Noun

1.

a set of promotional materials, such as brochures, photographs, and press releases, provided to the media to assist them in reporting on a company, product, or event

Example:
The company distributed a press kit to all journalists attending the product launch.
Our new press kit includes high-resolution images and a detailed company profile.
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