Meaning of the word "potential customer" in English

What does "potential customer" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

potential customer

US /pəˈtɛnʃəl ˈkʌstəmər/
UK /pəˈtɛnʃəl ˈkʌstəmər/
"potential customer" picture

Noun

a person or organization that has not yet bought a company's products or services but might do so in the future

Example:
Our marketing team is focused on identifying new potential customers.
We need to convert these leads into actual sales by engaging with our potential customers.