persuasion

US /pɚˈsweɪ.ʒən/
UK /pɚˈsweɪ.ʒən/
"persuasion" picture
1.

the action or process of persuading someone or of being persuaded to do or believe something

:
•
He used his charm and powers of persuasion to convince her.
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The committee was open to persuasion.
:
convictioninducementcoaxingcajoleryenticement
2.

a belief or set of beliefs, especially a religious or political one

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•
People of all religious persuasions are welcome.
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He was a man of strong political persuasion.
:
beliefcreedfaithideologydoctrine
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persuasive