Meaning of the word pay-per-click in English

What does pay-per-click mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

pay-per-click

US /peɪ pər klɪk/
UK /peɪ pər klɪk/
"pay-per-click" picture

Noun

1.

an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked

Example:
Our new marketing strategy focuses heavily on pay-per-click campaigns.
Many businesses use pay-per-click advertising to quickly drive traffic to their websites.
Synonym:

Adjective

1.

relating to or involving an internet advertising model in which an advertiser pays a publisher when the ad is clicked

Example:
We need to optimize our pay-per-click ads for better performance.
The company offers various pay-per-click services.
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