pay-per-click
US /peɪ pər klɪk/
UK /peɪ pər klɪk/
1.
an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked
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Our new marketing strategy focuses heavily on pay-per-click campaigns.
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Many businesses use pay-per-click advertising to quickly drive traffic to their websites.
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1.
relating to or involving an internet advertising model in which an advertiser pays a publisher when the ad is clicked
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We need to optimize our pay-per-click ads for better performance.
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The company offers various pay-per-click services.