own goal

US /ˈoʊn ˌɡoʊl/
UK /ˈoʊn ˌɡoʊl/
"own goal" picture
1.

a goal scored by a player accidentally putting the ball into their own team's net

:
The defender scored an own goal in the final minute of the match.
It was a clear own goal, no doubt about it.
2.

an action that is intended to help but that ends up harming one's own interests or cause

:
His controversial remarks turned out to be an own goal for his political campaign.
The company's new policy was an own goal, alienating many loyal customers.