originate

US /əˈrɪdʒ.ən.eɪt/
UK /əˈrɪdʒ.ən.eɪt/
"originate" picture
1.

have a specified beginning

:
The custom originated in ancient Egypt.
The idea originated from a brainstorming session.
2.

create or initiate (something)

:
He originated the concept of sustainable development.
The company originated a new marketing strategy.