media planning
US /ˈmiː.di.ə ˌplæn.ɪŋ/
UK /ˈmiː.di.ə ˌplæn.ɪŋ/
1.
the process of selecting and scheduling media to deliver advertising messages to a target audience
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Effective media planning is crucial for a successful advertising campaign.
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Our team specializes in comprehensive media planning and buying.