Meaning of the word "media planner" in English
What does "media planner" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
media planner
US /ˈmiː.di.ə ˌplæn.ər/
UK /ˈmiː.di.ə ˌplæn.ər/
Noun
1.
a person whose job is to decide where and when advertisements should be placed to reach the target audience effectively
Example:
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The media planner recommended placing ads on social media and prime-time TV.
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A good media planner understands audience demographics and media consumption habits.
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