measures

1.

ascertain the size, amount, or degree of (something) by using an instrument or device marked in standard units or by comparing it with an object of known size.

:
the amount of water collected is measured in pints
2.

estimate or assess the extent, quality, value, or effect of (something).

:
it is hard to measure teaching ability
1.

a plan or course of action taken to achieve a particular purpose.

:
cost-cutting measures
2.

a standard unit used to express the size, amount, or degree of something.

:
a furlong is an obsolete measure of length