Meaning of the word lucrative in English

What does lucrative mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

lucrative

US /ˈluː.krə.t̬ɪv/
UK /ˈluː.krə.t̬ɪv/

Adjective

1.

(especially of a business, job, or activity) producing a lot of money:

Example:
The merger proved to be very lucrative for both companies.
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