keep up appearances
US /kiːp ʌp əˈpɪr.ən.sɪz/
UK /kiːp ʌp əˈpɪr.ən.sɪz/

1.
to pretend to be happier, less poor, etc., than you really are, because you do not want people to know how bad your real situation is
:
•
Despite their financial struggles, they tried to keep up appearances for their children.
•
She always dresses well to keep up appearances, even when she's feeling down.