intangible asset

US /ɪnˌtæn.dʒə.bəl ˈæs.et/
UK /ɪnˌtæn.dʒə.bəl ˈæs.et/
"intangible asset" picture
1.

an asset that is not physical in nature. Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets.

:
The company's most valuable intangible asset is its strong brand reputation.
Patents and copyrights are examples of intangible assets that can provide a competitive advantage.