intangible asset
US /ɪnˌtæn.dʒə.bəl ˈæs.et/
UK /ɪnˌtæn.dʒə.bəl ˈæs.et/

1.
an asset that is not physical in nature. Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets.
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The company's most valuable intangible asset is its strong brand reputation.
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Patents and copyrights are examples of intangible assets that can provide a competitive advantage.