influence

US /ˈɪn.flu.əns/
UK /ˈɪn.flu.əns/
"influence" picture
1.

the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself

:
His parents had a strong influence on his career choice.
The moon's gravity has an influence on the tides.
2.

a person or thing with the capacity to have an effect on others

:
She is a major influence in the fashion industry.
Social media influencers often promote products.
1.

to have an effect on the character, development, or behavior of someone or something

:
The weather can greatly influence crop yields.
His decision was influenced by his past experiences.