Meaning of the word "if you build it, they will come" in English

What does "if you build it, they will come" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

if you build it, they will come

US /ɪf ju bɪld ɪt ðeɪ wɪl kʌm/
UK /ɪf ju bɪld ɪt ðeɪ wɪl kʌm/
"if you build it, they will come" picture

Idiom

a phrase suggesting that if you create something of high quality or value, people will naturally be attracted to it or seek it out

Example:
The entrepreneur believed that if you build it, they will come, so he invested everything in his new app.
Don't worry about marketing yet; if you build it, they will come.