hype

US /haɪp/

UK /haɪp/

1.

extravagant or intensive publicity or promotion.

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she relied on hype and headlines to stoke up interest in her music

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publicity advertising promotion marketing puff puffery propaganda exposure boost push fanfare buildup plug plugging razzmatazz ballyhoo

1.

promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.

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•

an industry quick to hype its products

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publicize advertise promote push boost merchandise puff build up talk up plug

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play down