grooming
US /ˈɡruː.mɪŋ/
UK /ˈɡruː.mɪŋ/

1.
the process of cleaning and maintaining the appearance of a person or animal
:
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Daily grooming is essential for a healthy coat in dogs.
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She spends a lot of time on personal grooming.
2.
the process of preparing someone for a particular role or position
:
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The company invests heavily in the grooming of future leaders.
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His early grooming for the political career was evident.
3.
the act of preparing someone for sexual abuse, often by establishing an emotional connection and trust
:
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The police are investigating a case of child grooming.
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Online grooming is a serious threat to young people.