generate

US /ˈdʒen.ə.reɪt/
UK /ˈdʒen.ə.reɪt/
"generate" picture
1.

produce or create (something)

:
The new system will generate a lot of data.
The company aims to generate more revenue this year.
2.

cause (something, especially an emotion or situation) to arise or come about

:
His speech managed to generate a lot of excitement.
The incident could generate negative publicity.