fall for
US /fɑːl fɔːr/
UK /fɑːl fɔːr/

1.
to be deceived or tricked by someone or something
:
•
Don't fall for his lies; he's always trying to trick people.
•
It was an obvious prank, but he still fell for it.
2.
to fall in love with someone
:
•
He didn't want to fall for her, but her charm was irresistible.
•
Many tourists fall for the beauty of this city.