fall for

US /fɑːl fɔːr/
UK /fɑːl fɔːr/
"fall for" picture
1.

to be deceived or tricked by someone or something

:
Don't fall for his lies; he's always trying to trick people.
It was an obvious prank, but he still fell for it.
2.

to fall in love with someone

:
He didn't want to fall for her, but her charm was irresistible.
Many tourists fall for the beauty of this city.