discourage

US /dɪˈskɝː.ɪdʒ/
UK /dɪˈskɝː.ɪdʒ/
"discourage" picture
1.

cause (someone) to lose confidence or enthusiasm

:
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His parents tried to discourage him from pursuing a career in music.
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The bad weather did not discourage them from going on the hike.
:
demoralizedisheartendeterdissuadeput off
2.

prevent or try to prevent (something) by showing disapproval or creating difficulties

:
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The high cost of tuition may discourage many students from attending university.
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We need to discourage littering in public parks.
:
hinderobstructinhibitcurbcheck