Meaning of the word "direct marketing" in English
What does "direct marketing" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
direct marketing
US /dəˈrekt ˈmɑːrkɪtɪŋ/
UK /dəˈrekt ˈmɑːrkɪtɪŋ/
Noun
1.
a form of advertising in which companies communicate directly to customers through various channels, such as mail, email, or telephone, rather than through mass media
Example:
•
The company uses direct marketing to reach potential clients.
•
Email campaigns are a common form of direct marketing.
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