Meaning of the word counterprogramming in English
What does counterprogramming mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
counterprogramming
US /ˈkaʊntərˌproʊɡræmɪŋ/
UK /ˈkaʊn.təˌprəʊ.ɡræm.ɪŋ/
Noun
the practice of scheduling a program or event to attract an audience away from a competing program on another channel or at another venue
Example:
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The network used counterprogramming to draw viewers during the Olympics.
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Their strategy involved aggressive counterprogramming against the popular reality show.
Verb
to schedule a program or event to attract an audience away from a competing program on another channel or at another venue
Example:
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They decided to counterprogram the major sporting event with a family movie.
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Broadcasters often counterprogram to maximize their audience share.