Meaning of the word cold-calling in English
What does cold-calling mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
cold-calling
US /ˈkoʊldˌkɔːlɪŋ/
UK /ˈkoʊldˌkɔːlɪŋ/
Noun
1.
the practice of making unsolicited calls or visits to prospective customers in an attempt to sell goods or services.
Example:
•
Many sales representatives dread cold-calling because of the high rejection rate.
•
Effective cold-calling requires persistence and a good script.
Verb
1.
making an unsolicited call or visit to a prospective customer in an attempt to sell goods or services.
Example:
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He spent the morning cold-calling potential clients.
•
The new intern was tasked with cold-calling businesses in the area.
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