Meaning of the word "bricks and clicks" in English

What does "bricks and clicks" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

bricks and clicks

US /brɪks ənd klɪks/
UK /brɪks ənd klɪks/
"bricks and clicks" picture

Phrase

1.

a business model that combines both offline (physical stores) and online (e-commerce) operations

Example:
Many retailers are adopting a bricks and clicks strategy to reach more customers.
The company successfully integrated its bricks and clicks operations.
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