be (all) the rage
US /bi ɔl ðə reɪdʒ/
UK /bi ɔl ðə reɪdʒ/

1.
to be very popular or fashionable for a period of time
:
•
Those new sneakers are all the rage among teenagers.
•
In the 90s, grunge music used to be all the rage.
to be very popular or fashionable for a period of time