be (all) the rage

US /bi ɔl ðə reɪdʒ/
UK /bi ɔl ðə reɪdʒ/
"be (all) the rage" picture
1.

to be very popular or fashionable for a period of time

:
Those new sneakers are all the rage among teenagers.
In the 90s, grunge music used to be all the rage.