assure

US /əˈʃʊr/

UK /əˈʃʊr/

1.

tell someone something positively to remove doubt

:

•

I assure you that everything will be fine.

•

He assured her of his full support.

:

guarantee certify warrant promise confirm

2.

make (something) certain to happen

:

•

Winning this contract will assure our company's future.

•

Regular exercise can assure good health.

:

ensure guarantee secure make certain make sure

:

assurance assured self-assured quality assurance