Meaning of the word analytics in English

What does analytics mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

analytics

US /ˌæn.əˈlɪt̬.ɪks/
UK /ˌæn.əlˈɪt.ɪks/
"analytics" picture

Noun

the systematic computational analysis of data or statistics

Example:
The company uses advanced analytics to understand customer behavior.
Our marketing team relies heavily on web analytics to optimize campaigns.