amplify
US /ˈæm.plə.faɪ/
UK /ˈæm.plə.faɪ/

1.
2.
to make (something) more marked, important, or influential
:
•
The media tends to amplify minor issues into major crises.
•
His speech helped to amplify the message of unity.
to make (something) more marked, important, or influential