viral marketing
US /ˈvaɪrəl ˈmɑːrkɪtɪŋ/
UK /ˈvaɪrəl ˈmɑːrkɪtɪŋ/

1.
virales Marketing
a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the Internet
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The company achieved massive success through a clever viral marketing campaign.
Das Unternehmen erzielte massiven Erfolg durch eine clevere virale Marketingkampagne.
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Social media platforms are ideal for viral marketing strategies.
Social-Media-Plattformen sind ideal für virale Marketingstrategien.