motto
US /ˈmɑː.t̬oʊ/
UK /ˈmɑː.t̬oʊ/

1.
Motto, Leitspruch
a short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution
:
•
Their family motto is 'Strength in Unity'.
Ihr Familienmotto ist 'Stärke in der Einheit'.
•
The school's motto encourages perseverance.
Das Motto der Schule fördert Ausdauer.