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Advertising Vocabulary Set in Media: Full and Detailed List

The 'Advertising' vocabulary set in 'Media' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

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marketing

/ˈmɑːr.kɪ.t̬ɪŋ/

Example:

Our company needs a strong marketing strategy to reach more customers.

branding

/ˈbræn.dɪŋ/

Example:

Effective branding is crucial for market success.

promotion

/prəˈmoʊ.ʃən/

Example:

The company launched a new promotion for their latest smartphone.

target audience

/ˈtɑːrɡɪt ˈɔːdiəns/

Example:

The marketing team identified teenagers as their target audience for the new app.

brand identity

/ˈbrænd aɪˌdɛn.tə.ti/

Example:

A strong brand identity helps a company stand out in a crowded market.

advertising agency

/ˈæd.vər.taɪ.zɪŋ ˌeɪ.dʒən.si/

Example:

Our company hired an advertising agency to manage our new product launch campaign.

commercial

/kəˈmɝː.ʃəl/

Example:

The city is a major commercial center.

infomercial

/ˈɪn.foʊ.mɝː.ʃəl/

Example:

I woke up in the middle of the night and saw an infomercial for a new kitchen gadget.

advertorial

/ˌæd.vəˈtɔːr.i.əl/

Example:

The magazine featured an advertorial disguised as a health report.

endorsement

/ɪnˈdɔːrs.mənt/

Example:

The product received a strong endorsement from a celebrity.

notice

/ˈnoʊ.t̬ɪs/

Example:

He didn't take any notice of my warnings.

want ad

/ˈwɑːnt æd/

Example:

She found her new job through a want ad in the local paper.

insert

/ɪnˈsɝːt/

Example:

He carefully inserted the key into the lock.

logo

/ˈloʊ.ɡoʊ/

Example:

The company decided to update its logo to a more modern design.

slogan

/ˈsloʊ.ɡən/

Example:

The company's new slogan is 'Innovate, Create, Elevate'.

print advertising

/prɪnt ˈædvərtaɪzɪŋ/

Example:

Many businesses still rely on print advertising to reach local customers.

jingle

/ˈdʒɪŋ.ɡəl/

Example:

I heard the jingle of keys in the hallway.

media planning

/ˈmiː.di.ə ˌplæn.ɪŋ/

Example:

Effective media planning is crucial for a successful advertising campaign.

direct mail

/ˌdɪ.rekt ˈmeɪl/

Example:

The company uses direct mail campaigns to reach new clients.
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