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Digital Marketing Vocabulary Set in Marketing: Full and Detailed List

The 'Digital Marketing' vocabulary set in 'Marketing' is carefully selected from standard international textbook sources, helping you master vocabulary in a short time. Comprehensive compilation of definitions, illustrative examples, and standard pronunciation...

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big data

/ˈbɪɡ ˌdeɪ.tə/

Example:

Companies are using big data to understand customer behavior.

bounce rate

/ˈbaʊns reɪt/

Example:

A high bounce rate can indicate that your website content is not engaging enough.

call to action

/kɔːl tə ˈæk.ʃən/

Example:

The website's prominent 'Buy Now' button serves as a clear call to action.

chatbot

/ˈtʃæt.bɑːt/

Example:

Many companies use chatbots to handle customer service inquiries.

competitive analysis

/kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/

Example:

Our marketing team conducted a thorough competitive analysis before launching the new product.

conversion rate

/kənˈvɜːrʒən reɪt/

Example:

Our marketing team is focused on improving the website's conversion rate.

customer acquisition

/ˈkʌstəmər əˌkwɪˈzɪʃən/

Example:

Our marketing team is focused on improving customer acquisition.

email blast

/ˈiːmeɪl blæst/

Example:

We sent out an email blast to all our subscribers about the new product launch.

impression

/ɪmˈpreʃ.ən/

Example:

My first impression of him was that he was very kind.

keyword

/ˈkiː.wɝːd/

Example:

Use relevant keywords to improve your search results.

search engine optimization

/sɜːrtʃ ˈɛndʒɪn ˌɑːptɪmaɪˈzeɪʃən/

Example:

Our company invested heavily in search engine optimization to improve our online visibility.

social media

/ˌsoʊ.ʃəl ˈmiː.di.ə/

Example:

Many people get their news from social media platforms now.
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